Sensum Launch Promo

A cool production company/think tank in Belfast called Filmtrip have been working on a new interaction platform for all forms of creative content consumption. Sensum allows a sensor to communicate with any device, feeding it with information about how you feel. Your emotions then drive the entertainment be it a film, a game, or anything else you can think of.

The project needed a promo piece for its big launch yesterday so we headed to QFT, Botanic, and a really cool living room to shoot some assets… here’s the piece:

I wanted to use a 2.35:1 aspect ratio and I must admit the magic lantern cropmarks were invaluable for framing. When you’re shooting 16×9 and cropping down, no amount of imagining the final product compares with being able to see, there and then, how it’s going to look!

I’ll upload some BTS shots a bit later on:)

Matt

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